BRANDING - GAMIFICATION TO LEARNING





GTL Ventures



GTL Ventures is a consulting firm specialising in enhancing business performance by the development of human capital.​





The New Brand Identity



GTL previous Brand Identity



Branding Proposition


To enhance human performance through simulation based learning.



TRANSFORMATION - REBRANDING



GTL Branding – TIMELINE

The branding exercise for the GTL is based on Timeline methodology. Things which we know and things we look forward to know. Like in a book, the pages on the left are what we have read & learnt and the pages on the right are the information we look forward to read & learn.





Brand Elements - Timeline methodology

GLT branding comprises of two elements –shape of page in a book; Knowledge and learn/look forward
Usage of theses element would be on the bases of the nature of the communication.
I.e. Any communication in which displays information/Brand would have Knowledge element (left side).
Like - Letterhead, brochure, front side of envelope, social media etc…
Any communication in which is seeking/response oriented would have Learn element (right side).
Like – Visiting card, Enquiry form etc…




Story/Rational

Book symbolises information. The information which we know and the information which we look forward to learn. The joystick controller signifies the new age of interactive and an effective methodology of learning; Gamification. With the process of simulations (Gamification) we can transform the information into Knowledge.